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The Entrepreneur’s Source Franchise Friday | A Look at Today’s Franchise Candidates

Entrepreneur’s Source Franchise Friday | A Look at Today’s Franchise Candidates

On this week’s Franchise Friday show, host Paul Segreto will be joined by self-employment and career coach Susan Mell. Paul and Susan will be discussing the profile of today’s franchise candidates by breaking down lifestyle and generational differences across current candidates. Paul and Susan will also discuss the current state of corporate America, as well as the franchise industry.

About Our Guest: Susan Mell

Susan’s background includes 30 years experience as a business owner—she was with her first business in the wireless industry for 17 years, which included four retail locations, 42 employees and $3 million dollars in annual sales.

Susan has had the great fortune to have worked with her mentor Chris Sullivan, Founder of Outback Steakhouse, whose guidance and support helped grow her retail business until she sold it in 2001.

Across the past 12 years, Susan has become a successful multi-unit franchisee, with eight franchise locations and five independent contractors throughout the country.

Susan also has her Masters in Social Work Administration and is passionate about helping people achieve their dreams of self-employment. As a member of the Tampa Chamber of Commerce, she participated for 18 months in the Mentor/Protégé program.

She is passionate about helping people achieve their dreams of self-employment; her value is to help people discover franchise opportunities that they would not discover on their own. She coaches, educates, and assists clients in their exploration of their options and possibilities in self-employment and franchises. In addition, Susan assists with financing too.

Awards & Accolades:

  • The Entrepreneur’s Source Franchisee Association – Treasurer 2013, 2014
  • Member of the Working Women of Tampa Bay
  • Member of the Women’s Executive Leadership (WEL)
  • Nominated for Tampa Bay Business Women of the Year 2010 Award
  • Area Developer of the Year 2010, 2012, 2013
  • Referral Synergy Award 2012
  • Franchisee of the Year 2008
  • Top Performer Award 2003, 2008, 2011
  • Excellence in Marketing 2005
  • Ambassador – 2003 – 2014

Join us this Friday, May 2 at 10 AM ET as host Paul Segreto and Susan Mell discuss Today’s Franchise Candidates.

Don’t forget to follow us on Twitter @FranFridayShow and through the hashtag #franchisefriday.

Franchise Friday airs every Friday at 10 AM ET at http://www.blogtalkradio.com/franchisefriday

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The Entrepreneur’s Source Reviews the Top 6 Entrepreneur Traits

The Entrepreneur’s Source Reviews the Top 6 Entrepreneur Traits

Am I an Entrepreneur? Franchise Friday Guest Evaluates Entrepreneur Characteristics

Have you ever found yourself wondering, “Am I an entrepreneur?”

Entrepreneur coach and coauthor of the book Making the Jump Into Small Business Ownership, Jeff Levy helps individuals clarify their goals and values so they can properly evaluate self-employment career options. As the first guest on The Entrepreneur’s Source Franchise Friday show, Levy shared his vast insight into small business ownership in today’s world and provided aspiring entrepreneurs wisdom into what it takes to become an entrepreneur through the franchise industry.

The Top 6 Entrepreneur Traits from Entrepreneur’s Source Coach & Author Jeff Levy

  1. You are self-motivated. Do you look at the world from a scarcity perspective or an abundance perspective? If you look at the world as being against you every day, it’s always somebody else’s fault and people are holding you back, don’t become an entrepreneur because that’s not the right mindset.
  2. You possess a willingness to grow. You are willing and able to put the business before yourself and go through the growing pains. You grow by change. You don’t grow by repeating what you’ve done before.
  3. You operate with intent. This goes back to the old idea that time is money. We all have limited capital, and if you can’t figure out those key steps that you need to do to get from startup to crawling to jogging to running as a business, you’re going to run out of money. You need to be intentional, which sometimes means doing things that you don’t like to do because you have to do them.
  4. You can identify your weaknesses. Can you admit to things that you don’t know? As human beings, we have a lot of flaws. Every time I’ve started a business, it’s been a great learning experience.  For example, I am math phobic. Most people would be surprised at that. I could look at my spreadsheets and balance sheets and I swear to you the numbers move around the page themselves. But, in recognizing my weakness, I have used discipline to meet my business requirements and when I need outside help, I get it.
  5. You know the relationship between risk and reward. Risk might be getting a bank loan. It might be taking some retirement funds. It may be taking the home equity loan. It may be swimming upstream against people that are telling you “Don’t be in your own business.” You have to accept the fact that if you want that reward of a better quality life, you’re going to have to take some thoughtful and calculated risks.
  6. You are able to set aside old habits. If you’re going to invest in a franchise as a viable way of being in your own business, you must believe in whatever system you invest in. That’s a very key point. Remember, you grow by change. You don’t grow by repeating what you’ve done before.

For more than 30 years, The Entrepreneur’s Source has been helping individuals take the first steps toward entrepreneurship through franchise business opportunities. Franchise Friday builds upon that foundation of assistance and success through the sharing of expert advice from respected franchise industry professionals.

Hosted by Paul Segreto, CEO at FranchisEsource Brands International, Franchise Friday is a weekly conversation covering the many aspects of franchising, entrepreneurship and small business.

There will be live tweeting during each Franchise Friday show through the hashtag #franchisefriday. All Franchise Friday broadcasts are also available on demand post-show.

Franchise Friday airs every Friday at 10 AM ET at http://www.blogtalkradio.com/franchisefriday

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5 Ways to Achieve Life Balance through Franchising – The Entrepreneur’s Source Franchise Friday

How to Achieve Life Balance through Franchising – The Entrepreneur’s Source Franchise Friday

Last week on Franchise Friday, host Paul Segreto was joined by The Entrepreneur’s Source franchise owner and marketing expert Isabell Estes. Isabell shared her personal experience in achieving life balance through franchising.

About Isabell Estes

Isabell Estes is the franchise owner of The Entrepreneur’s Source in Tulsa, Oklahoma, an international network of business ownership coaches who work with individuals and companies considering franchising as a career alternative or a method of expansion. She also provides B2B coaching and support to existing businesses.

Prior to opening the Tulsa branch, she worked several years in marketing and public relations for Tele-Communications Inc., Tulsa Public Schools and TV Guide. She also had her own public relations and marketing consultancy called Estes Communications. She opened the Tulsa office of The Entrepreneur’s Source in order to assist others in what she did for herself.

Below are five key highlights from Isabell’s Franchise Friday show regarding how to achieve life balance through franchising.

5 Ways to Achieve Life Balance through Franchising

1. Create boundaries. I had to make a decision and say, “I am going to have life balance. I am going to spend time with family. I am going to spend time with my husband.” When I was at TV Guide, I created my own monster. I would have East Coast meetings early, and then had to stay late for West Coast meetings because I didn’t put up boundaries. You have to decide the hours you’re willing to work and put boundaries on it, because if by nature you just like to work, you’ll work 24/7 and not think of time.

2. Realize you don’t have to do everything yourself. When I first started out, I thought I had to do it all myself. I was everything that you have at a corporation: marketing, finance, HR and operations. Entrepreneurs need to divide and conquer so they can be strategic. I am successful because I have help. You can hire somebody to do your books or to make some calls or to help you with marketing. Entrepreneurs have a difficult time letting go because we want control. However, I realized there’s a whole bunch of people that are so much better at doing certain tasks than I am. I can focus on what my gift is and in this case, it’s helping people figure out what they want to be when they grow up.

3. Define what life balance looks like to you. I had reached a point where I loved my corporate career and the people I worked with, yet I was unhappy because I wasn’t being the kind of parent and wife I wanted to be because I was so consumed with it. I decided to begin with the end in mind. I still wanted to have a career, but I didn’t want to give up what was important to me. You have to decide you want your life to look like, and then figure out the vehicle that’s going to get you there. For me, it was business ownership and franchising with the Entrepreneur’s Source.

4. Make a plan for success. In Corporate America, when I had to put together a marketing plan for my corporate office, I had to give them deadline dates and if I missed my deadline, my head was going to get cut off. We often don’t do that for ourselves in life or in business. You must say, “Okay. I need to achieve X amount of dollars by a certain date and if I don’t, I have to make adjustments.” With life, we often don’t apply that knowledge and you must do that in order to achieve what you want in life.

5. Redefine the work world. In my other business, I didn’t have a system where I could save time. Time is money, and I spent a lot of time those first couple of years figuring things out myself. It took me a lot longer to ramp up than it did when I decided to participate in the franchise system. Franchising is a huge advantage—there is a system in place. I had a website in place that was very turnkey. I had a lead flow that was very turnkey. I’m good at marketing and public relations and I’m good at finances, but not necessarily at putting it all together. With franchising, I could have a brand my marketing dollars could stretch versus doing it independently.

Listen to Isabell’s entire Franchise Friday show here.

Catch new episodes of Franchise Friday every Friday at 10 AM ET at http://www.blogtalkradio.com/franchisefriday

Don’t forget to follow us on Twitter @FranFridayShow and tweet using the hash tag #franchisefriday.

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The Entrepreneur’s Source Franchise Friday – The Top 10 Things Aspiring Entrepreneurs Need to Know

The Entrepreneur’s Source Franchise Friday – The Top 10 Things Aspiring Entrepreneurs Need to Know

Jeff Levy is a successful coach with The Entrepreneur’s Source and coauthor of the book Making the Jump Into Small Business Ownership. Levy was the first guest on The Entrepreneur’s Source Franchise Friday show, a weekly show covering the many aspects of franchising, entrepreneurship and small business.

After a successful career as a corporate executive, Levy transitioned to a career as an entrepreneur coach and mentor, where he has helped more than 180 individuals begin their journey to self-employment and participated in more than a hundred franchise start ups.

Levy shared his vast insight into the world of franchising and entrepreneurship with Franchise Friday host and CEO of FranchisEsource Brands International, Paul Segreto.

The Top 10 Things Aspiring Entrepreneurs Need to Know from Jeff Levy’s Franchise Friday show:

1. You must commit to the concept of being a lifetime learner. It takes a lot for someone to become self-reliant and to make non-emotional, but thoughtful decisions. I’ve identified my weakness and have the discipline to meet my business requirements, but where I need outside help, I get it.

2. Communication is multidimensional. It’s up, down, sideways. It’s to customers. It’s to vendors. It’s to bankers. It’s to stakeholders. If you would ask me to rank the most important quality that an entrepreneur needs, I would say it’s a communication skill. Being introverted doesn’t mean you don’t have that skill, but if you’re not a salesperson in the business you choose, don’t take that role. Instead, create the vision for others and motivate them. If you can’t communicate, people won’t know how to help you.

3. In the transition from employee to entrepreneurship, the key to success is your mindset. If you want to take care of your family and have security, you have to invest in a business where you are in control. The next step is about creating the picture of what it is you are working toward. More specifically, what are your income, lifestyle, wealth and equity goals?

4. Entrepreneurship is a process—you don’t wake up one morning and have a light bulb go off. You have to work at it to figure out your primary vision and purpose, current skills as well as what you are missing. This allows you to identify what business will help you put that all together to achieve your goals.

5. Many people fall short on seeing the entire vision and focus solely on revenue because they are running from something. They aren’t making enough money, don’t like the politics in a company or don’t like their boss, so they want to run away from that. Those are short-winded motivations. What I’ve learned through my experience is that the real motivation isn’t running from something—it’s running to something. It’s vital to set goals and visions, but unfortunately I think we rarely work that way in this culture.

6. The qualities it takes to be an entrepreneur are self-motivation and a willingness to grow—this means a willingness to put the business before you and go through the growing pains. You don’t grow by repeating what you’ve done before, you grow by change.

7. Mentors are extremely important. Mentors come out of a mold of people who care. They like to give back. They like to see other people successful and they’re willing to donate their time for someone who is genuinely interested in learning and in learning how to improve themselves.

8. Over 95% of the aspiring entrepreneurs I work with find success with a franchise concept they had never even thought of before. The problem is most people approach a business like looking for a date—they expect to fall in love the first time they see it. They spend time on the internet looking for that business that’s going to jump out of their computer screen, wrap their arms around them and say, “We’re made for each other.” Unfortunately, it really doesn’t work that way. Just like a good marriage starts with a vision, a good business starts the same way. It’s a lot of hard work over many years.

9. As you get older, you realize that time is like real estate—they’re not making any more of it. You have a fixed amount of time on this earth and if you’re using it for somebody else’s dream, it creates this pain of, “I really need to do something on my own.” The best way of creating security is by applying your talents, intelligence and resources for yourself.

10. One of the biggest flaws I see in entrepreneurs is ego. It’s just like the dating and marriage analogy I gave you before. It’s easy to get a marriage license, tough to have a good marriage. It’s easy to get a business license, tough to get a good business. Just because you have “president” on your card doesn’t mean anything. Just because you signed a franchise agreement and went through training doesn’t mean anything. It’s all about whether you are willing to spend a few years of your life like most people won’t so you can spend the rest of your life like most people can’t.

 

Join The Entrepreneur’s Source to Talk Franchising, Small Business and Entrepreneurship 

Tune into Franchise Friday every Friday at 10 A.M. EST for advice, guidance and insight into the franchise industry, entrepreneurship and small business in today’s world.

 

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The Entrepreneur’s Source Franchise Friday –Entrepreneur & Marketing Guru talks Life Balance and Women in Franchising

The Entrepreneur’s Source Franchise Friday –Entrepreneur & Marketing Guru talks Life Balance and Women in Franchising

This week on Franchise Friday, host Paul Segreto will be joined by The Entrepreneur’s Source franchise owner and marketing expert Isabell Estes. Paul and Isabell will discuss how to achieve life balance through franchising. Isabell will also discuss her personal experience breaking the glass ceiling within the franchising industry.

About Our Guest – Isabell Estes

Isabell Estes is the franchise owner of The Entrepreneur’s Source in Tulsa, Oklahoma, an international network of business ownership coaches who work with individuals and companies considering franchising as a career alternative or a method of expansion. She also provides B2B coaching and support to existing businesses.

Prior to opening the Tulsa branch, she worked several years in marketing and public relations for Tele-Communications Inc., Tulsa Public Schools and TV Guide. She also had her own public relations and marketing consultancy called Estes Communications. She opened the Tulsa office of The Entrepreneur’s Source in order to assist others in what she did for herself.

A graduate of the University of Tulsa, her breadth of business experience includes driving brand awareness for a national cable network; corporate restructuring of the largest domestic cable operator in the world; benchmarking best-practices companies such as Southwest Airlines and Federal Express; lobbying at the state and federal level; media training top executives and developing and implementing strategies that have led to consecutive and successful bond elections.

She is a past board president of Leadership Tulsa, a SCORE counselor and a member of Fellowship Bible Church. She is the 2008 Women in Business Champion for the Tulsa Metro Chamber of Commerce, the 2009 Women In Business Champion for the Oklahoma SBA, 2013 WEBB Crystal Award winner and 2013 Marketing Trendsetter Award winner.

Catch Isabell on Franchise Friday tomorrow at 10 AM ET at http://www.blogtalkradio.com/franchisefriday

Don’t forget to follow us on Twitter @FranFridayShow and tweet using the hashtag #franchisefriday.

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