On your own
The Entrepreneur’s Source will be the first to tell you that running your own business is not a walk in the park. It takes time, dedication and business acumen among many other skills and traits. However, when you compare the success rates of start-up businesses versus franchises, the numbers are pretty staggering.
Why? Franchises have spent years developing and modifying their systems of doing business, and they pass that "trial and error" knowledge on to their franchisees.
With a start-up company, you are responsible for developing everything from scratch, including a business plan, marketing plan, operating procedures, establishing a customer base, establishing vendor relationships, etc. However, it is up to you to discover which path is right for you and to align yourself with the appropriate resources that will save you significant time, energy and money.
Additionally, the ongoing support you'll receive with an established franchisor can never be underestimated. You see, a franchisor cannot succeed and prosper unless his franchisees are doing the same. Therefore, there is built-in incentive for a franchisor to guide you down a path and provide support when you need it. Essentially, you're afforded the opportunity to own your own business without actually being on your own.
In this way, franchising exemplifies a unique win-win relationship, rarely found in the business world.