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5 Steps to Uncovering Your Primary Aim with the Help of The Entrepreneur’s Source

5 Steps to Uncovering Your Primary Aim with the Help of The Entrepreneur’s Source

If you feel fulfilled and that you’re living life with purpose, then you have found your Primary Aim. Your Primary Aim is your innermost driving force – it is what gives you a sense of direction and purpose. It motives you to your highest level of energy and sustains you over the long haul. Your Primary Aim is the source of the vitality, commitment and vision you need to get the most out of your life and your career.

However, the vast majority of individuals aren’t in touch with their Primary Aim. It’s there, within all of us, but most of us simply haven’t taken the time to identify it. Some of us may even avoid it because we know we would then be compelled to execute on it. Your Primary Aim is a matter of discovery, not invention. You don’t create your Primary Aim; it already exists within you.

Are you looking to uncover your Primary Aim so you can actively shape your life and career rather than passively accepting whatever joy and pain happens to come your way? Today, The Entrepreneur’s Source reviews the five step process of uncovering your Primary Aim so you can start playing an active role in shaping your future, creating your happiness and experiencing success.

The 5 Step Process to Finding Your Primary Aim
For most of us, the process of uncovering our Primary Aim involves finding new ways of looking at ourselves and our lives. It answers questions about our core values, beliefs and dreams. The process requires you to look inward and get in touch with your feelings to guide you to find what truly is important to you.

To start getting in tune with uncovering your Primary Aim, follow these five steps:

  1. Identify what you don’t want: Begin the process by creating a list of what you don’t want any longer in your life. Once you’re done listing all of these items, read through your list carefully and be aware of the feelings that each specific item brings up. Circle the items (narrow it down to 1-6) that trigger the strongest negative emotions for you.
  2. Recognize what you do want: Next, create the opposite list of what you did in step one. Start writing down the elements that you do want in your life. Stay away from material things and money and instead focus on non-tangible items. Once you’ve completed your list, read through and circle the items (narrow it down 1-6 items) you most want to be a part of your life and that bring the strongest feelings of happiness.
  3. Prioritize and Break Barriers: Create a new list of these most-important items from your “do” list and rank them from the most important to the least important. Read through each item and brainstorm the barriers that get in the way of you achieving them. Write these barriers down next to the item. This step will help you better visualize and prioritize how you can achieve these goals. It’s important to be aware of limiting beliefs. As Henry Ford once said, “Whether you think you can or whether you think you can’t, either way you are right.”
  4. Write Your Eulogy: This may feel a little funny at first, but think of the far-off day in your future when you’re gone and all of your friends and family are assembled at your memorial. What do you want your eulogy to say? Write down what you wish others remembered you for and what others said about you once you’re gone.
  5. Assemble Your Primary Aim: Write a statement of the essence of your Primary Aim. This should be a single sentence that describes what you want your life to be like in order for it to express what’s most important to you. It should make you feel energized, enthusiastic and committed. Keep re-writing until your final statement makes you feel this way.

Congratulations! After following these five steps, you should have established you Primary Aim! However, uncovering your Primary Aim is just the first step in moving from Employment to Empowerment.

Once your Primary Aim is uncovered, it’s time to bring your Primary Aim to life! This is where a coach can be of great benefit to you. Alternative career coaches at The Entrepreneurs Source are like tour guide, helping you through your self-discovery process. A coach doesn’t provide all of the answers to you, he or she asks the questions to facilitate the process of self-discovery. For assistance on getting started on your new career path, contact an alternative career coach at The Entrepreneur’s Source today https://www.entrepreneurssource.com/blog/.


Franchise Source Brands International (FSBI) Names Art Coley as CEO and President

Franchise Source Brands International (FSBI) Names Art Coley as CEO and President

Franchise Source Brands International™ (FSBI)—a multi-brand business coaching franchisor, which includes the industry-leading, 30-year-old brand The Entrepreneur’s  Source®—has appointed Art Coley, Jr as CEO and president. Coley’s strong entrepreneurial background and proven success in brand growth with AlphaGraphics and ICED, among others, will allow the company’s founder Terry Powell to step back from day-to-day operations and resume the role as FSBI chairman and continue to provide visionary support and direction.

As CEO and president, Coley will use his 20-plus years of franchising experience to oversee FSBI’s family of brands, which in addition to The Entrepreneur’s Source consists of three other operating companies—AdviCoach®, ZorSource® and Expense Reduction Coaching®—as well as a sister franchise, Decor&You®. In the fall of 2014, Coley agreed to be a member of The Entrepreneur’s Source advisory board, working closely with executive leadership to empower its brands and elevate the company to the next level.

“Through my advisory board role, Terry was very transparent with all areas of the company, including financials, human resources, franchise development, franchisee support, vendor relations, marketing, etc., and allowed me to have work sessions with each of the departments, each member of the leadership team and franchisees,” Coley said. “In my experience with successful founder-operated companies in the past, I’ve found that rarely will the founder have the conversation that truly needs to be had – letting go of the reins and allowing someone else to drive their vision. I have been very impressed with Terry and am convinced that he is ready and willing to do what is required for me to step in and properly assess and recalibrate the company. This will mean some change and that’s not always easy.”

FSBI has had tremendous success and its business coaching brands dominate the $1.5 billion market with a commanding 33 percent of the business coaching and consulting franchise market in North America. The Entrepreneur’s Source is the largest and most well-established franchisor/franchisee coaching organization that exists today, having worked with more than 640 franchisor partners and bringing hundreds of thousands of candidates to franchisors over the past three decades. The brand helps individuals explore business ownership and find the right franchise opportunity, as well as aids franchisors in achieving growth goals.

In order to meet the opportunities and challenges of the next 5-10 years, FSBI is going to assess all areas of the business and make required changes to remain relevant and strong. Coley’s franchising, sales and small business experience makes him the perfect fit for leading the development of FSBI’s brands as it enters its next growth phase. He first met Powell 20 years ago through mutual friend and mentor Bud Hadfield, International Franchise Association’s Hall of Fame inductee, founder of Kwik Kopy Printing and ICED.

“Art and I have worked together on a number of brands and developed a friendship over the years, so I know he is the right leader to take over the driver’s seat of FSBI, help get things in order and lead our growth,” Powell said, adding that his skillsets and experience brings great value to the company.

“I’ve spent my entrepreneurial career building and growing these businesses, and bringing Art in as CEO and president ensures all the brands to be successful long into the future, for decades to come.”

Coley is assuming the leadership role in large part due to his prior relationship with Powell and understands the delicate transition that businesses typically experience when a founder-entrepreneur steps out of the day-to-day of the business to let someone else drive their vision.

“Terry has been highly influential in my professional development over the past 20 years, and is a significant industry contributor with outstanding success growing multiple franchise brands,” Coley said. “I’ve enjoyed the opportunity to learn his brands from the inside out and look forward to integrating strategies that will boost operations to drive growth and profits for both franchisees and franchisor.”

Coley joined AlphaGraphics in 2007 as the head of global development and was promoted to president and CEO in January 2012. Throughout his tenure with the company, he helped secure more than 300 franchise agreements. Previously, he held various leadership positions with ICED – an alliance of franchised printing and copying centers – including director of public relations, president of one of its brands and executive vice-president of franchise development.



The Entrepreneur’s Source Terry Powell on Why Franchising Is a Great Fit for Millennials

The Entrepreneur’s Source Terry Powell on Why Franchising Is a Great Fit for Millennials The Millennial generation – 1980 and the mid-2000s – just surpassed all other generations by becoming the largest generation in the U.S. workforce, the Pew Research Center reported. However, today’s Millennials face a hypercompetitive and oversaturated job landscape paired with carrying record high student loan debt. Although many Millennials look to work your standard 9-5 corporate job, The Entrepreneur’s Source franchise urges individuals of this generation to consider the unique benefits of franchising. “Millennials are often cited as change agents — they want flexible hours and meaningful work and strive to enter into leadership roles early in their careers,” founder of The Entrepreneur’s Source Terry Powell said. “Franchising is a great way for this young and ambitious generation to get the work experience they want, while also earning the money they need to pay off their record-high student loan debt.” Today, The Entrepreneur’s Source reviews four reasons why franchising is a good alternative career route specifically for the Millennial generation.

  1. Flexibility: Millennials expect a greater sense of work-life balance compared to other generations. Millennials want their employers to be flexible in their work hours and stray from the typical 9-5 schedule, but not all workplaces are willing to compromise. When you become a franchisee, you virtually become your own boss and have total control over creating your work schedule. With the vast array of franchise concepts out there, many brands offer atypical business hours and schedule and even seasonal business opportunities. Franchising can provide the workplace flexibility that Millennials are looking for.
  2. Education: As a college education is increasingly becoming more important to attain to maintain a middle-class lifestyle, Millennials are more educated than other generations. Franchising can give Millennials the opportunity to put their degree to use with the security of support systems in place. With a willingness to continually learn paired with the determination to run their business, franchise brands set even the youngest of franchisees up for success.
  3. Varied Investment Cost: Some Millennials are lucky enough to receive the financial help from their Baby Boomer parents when investing in a new franchise, but not all Millennials are this fortunate due to their crippling student loan debt or limited funds. In franchising, there are hundreds of different franchise brands out there that come with a wide range of start-up costs. Some home-based or business-to-business franchises can cost as low as $10,000, a perhaps more affordable business compared to others.
  4. Unlimited Earnings Potential: In most corporate employee structures, a worker can only climb the corporate ladder so far and receive a fixed or limited earnings potential. With franchise ownership, this isn’t the case because almost any franchise concept can be grown to the next level. Many franchisees start as a single unit operator and as they get the hang of running their business they become a multi-unit franchisee. When it comes to growth and earnings potential in franchising, the sky truly is the limit.


What if your next career move isn’t a promotion? Visit FranMatch.com. Franchise ownership is one of the best ways to transition into entrepreneurship because the system is already built for you… a more structured track with less risk and fewer surprises. Becoming a franchisee offers an opportunity to run your own business while building off the success of a proven business. Go through this easy five-step process today and your coach will share with you three possible franchises that match your desires and investment range.



The Entrepreneur’s Source Reviews and Refutes The Top 4 Myths of Career Coaching

The Entrepreneur’s Source Reviews and Refutes The Top 4 Myths of Career Coaching

Do you find yourself waking up each morning unhappy about the thought that you have to go work for a company and perform a job that doesn’t excite or satisfy you? Well, you’re not alone. According to a recent study, a whopping 53 percent of Americans are unsatisfied with their careers. If you find yourself in this majority, it’s time to take your career into your own hands and create a more satisfying future for yourself.

A great first step on this journey to career fulfillment is consulting with an alternative career coach to help you discover your Possibilities, Options and Dreams for what your future can hold. Career change can be scary and complex, and an alternative career coach can help to guide you through the process so it doesn’t have to seem so daunting. Working with a career coach has many benefits, but many professionals are still afraid to take the leap due to common myths that clout the industry. Today, The Entrepreneur’s Source reviews four of the most common myths surrounding the career coaching industry to help uncover the truth.

The Entrepreneur’s Source Reviews 4 Myths of Career Coaching

Myth #1: Business Coaching is a Short-Term Process
It’s important to keep in mind that coaching is not about having to make fast decisions or about changing everything at once. Coaching is about is about helping you gain clarity about your Possibilities, Options and Dreams so that the next step in your career transition is logical. Sometimes this insight takes but a moment to develop and sometimes it takes a longer amount of time.

It’s important to go through your career transition at your own pace, and a coach will be there for you no matter the duration. Coaching is about self-discovery, no matter how fast or slow you need to go. Depending on the individual who is seeking a coach, the amount of time spent working with a coach can vary greatly. Career coaching is something that can be tailored to the individual, and during the Discovery Process at The Entrepreneur’s Source clients have total control over how long this process takes.

Myth #2: I Don’t Need a Coach Because My Friends and Family Can Advise Me
Although family and friends can be a great resource to turn to when making big life decisions, they oftentimes aren’t objective in the advice or opinions that they give you. In fact, family and friends oftentimes unknowingly hold us back from reaching for and achieving our dreams by providing one-sided, self-serving and biased advice due to fear, uncertainty or simply lack of knowledge. On the contrary, there is value in engaging a third party perspective, like that of an alternative career coach because they’re likely more objective since they are detached from the outcome.

At the end of the day, it’s a career coach’s job to help their clients uncover their Possibilities, Options and Dreams – no matter how radical they may seem. Coaches are there to guide you through all of these possibilities to zero in on the one that will lead you to your ultimate goals. Coaches at The Entrepreneur’s Source are trained professionals in this process.  Allowing them to guide you through your journey of discovery can be a great resource in addition to what your family and friends can bring to the table.

Myth 3: I Tell My Coach My Career Frustrations, and They Give Me A Solution
This is one of the most popular myths of the career coaching industry. Yes, clients express their frustrations to their coaches, but it isn’t a coach’s job to tell someone exactly what to do. You may find yourself at a point where you want your coach to tell you exactly what to do, but this most likely won’t lead to empowerment. Coaches can’t and won’t simply give their clients all of the answers or tell them what to do. There isn’t one set way to go about solving career frustrations because we are all unique human beings with unique goals, needs and expectations.

Instead, the client and coach work together to collaborate and come up with the best choices for that unique individual and his or her situation. Alternative career coaches are trained in helping ask their clients questions to allow them to better to explore their dangers, opportunities and strengths and learn about vehicles that can help them accomplish their Income, Lifestyle, Wealth and Equity (I.L.W.E.) Goals. From here, the client will answer these questions which will help set them on their path to career change.

Myth 4: Coaching Is Too Expensive for Me
Coaching can be very expensive, but it doesn’t necessarily have to be. It really is about return on your investment. At the end of the day, investing in a coach is only expensive if there is no ROI. However, the ICF Global Coaching Client Study found that clients that seek career coaching as a method to get ahead report a median ROI of 3.44 times their actual investment in coaching.

At The Entrepreneur’s Source, alternative career coaches will never charge for their time. There may be a book or a resource they suggest you invest in, but that is entirely up to you. All they want is your commitment to be coachable and open to possibilities.

Are you ready to turn your career around? Contact an alternative career coach today at The Entrepreneur’s Source to get started on your journey to career fulfillment https://www.entrepreneurssource.com/blog/contact/.


The Entrepreneur’s Source Reviews How to Financially Plan for Your Career Transition

The Entrepreneur’s Source Reviews How to Financially Plan for Your Career Transition

Many individuals have the desire to build wealth and equity for themselves rather than working hard on someone else’s dream. They like the idea of becoming self-sufficient through business ownership, but have trouble answering the question “How do I make this happen from a financial standpoint?” Not only is this question oftentimes troublesome to dig into, but aspiring business owners similarly have to ask themselves “How do I fund my transition from Employment to Empowerment while still maintaining the financial necessities of running my household? Intentionally leaving behind a steady paycheck, even with the prospect of career autonomy on the horizon, can be a financially frightening idea. Due to this fear, many of us find ourselves staying in our comfort zones and remain dissatisfied in our careers.

Financing is a major concern for many individuals looking to improve their career paths, but it’s important to remember that your investments can be moved around. Just like other fears and barriers you may have already encountered on your journey of discovery toward self-sufficiency, the money question is one that could be dealt with in a variety of ways and eventually overcome. Today The Entrepreneur’s Source reviews how you can set a financial plan and consider your financing options to help you move in your career transition.

The Entrepreneur’s Source Reviews How To Set a Budget
The first step in planning for your career transition is to properly set a budget for yourself and your family. Take time to sit down and draw up a monthly budget, figuring out exactly how much you and your family will need in order to maintain your lifestyle with all of its necessities and activities. Once this has been established, ponder what is possible for you to cut out or live without for a short period of time. Although you probably don’t want to move backwards and temporarily scale back, oftentimes a transitory sacrifice can lead you to your greater goals and aspirations.

Setting a budget with some temporary cutbacks will help you better determine whether or not you have enough to see your family through a possible career transition. However, it’s important to remember that you don’t have to be in this process alone. Although setting a budget and sticking to it is necessary, there are a variety of other ways to get through a career transition if simply cutting your budget doesn’t leave you enough room to embark on your journey.

Consider Your Funding Options
Just like with any other major investment like buying a house or a car, there are funding options for investing in a business or franchise, and many individuals simply aren’t aware of them. There are a variety of options for aspiring business owners such as securing a small business loan, angel investing and securing funds through friends, family or outside investors. There should be no shame in seeking out help when trying to create a better and happier future for your family, so considering assistance should be embraced if offered.

Many people tend to invest in reactive opportunities, like the stock market and real estate. These types of investments are dependent of outside factors, ones you can’t control. Business and franchise ownership is different.  It is a proactive form of investment, by investing in yourself and your future, you directly get to affect the results and your ROI.

Oftentimes people are not aware of the strategies available to them to finance a franchise or business.  The key is to become educated about and learn more about non-traditional forms of funding that you may not be aware of. For instance, most people who have a 401k don’t think they can leverage it without a steep financial penalty. However, many small businesses today are got their start with what is called a 401K rollover. Other options often overlooked or simply not considered are things like whether you qualify for a veteran discount or a small business loan through the SBA.

Many of us fear utilizing our own capital because we don’t want to be left completely depleted of our resources if things take a turn for the worse. However, looking at it from this perspective will never allow you to truly invest in yourself or your future. Moving some of your reactive investments that compromise your control to more proactive investments like a business or franchise can help move you toward financial independence rather than depending on outside factors. When you invest in yourself, you have complete control over your finances and your future.

For more information about the finance your career transition, contact an alternative career coach at The Entrepreneur’s Source franchise today!