E-Source Says

The Entrepreneur’s Source Reviews How Franchisors can Improve National Lead Generation

The Entrepreneur’s Source Reviews How to Improve Lead Generation 

Did you know…

  • The average franchisor spends upwards of $6,000 on national advertising efforts every month
  • The average closing ratio for national lead generation is between .05 and 1 percent

Franchisors invest a lot of energy, time and money for a low closing ratio. Maintaining an in-house sales team requires investing significant dollars in salaries/commissions to fund that individual or team to find franchisee candidates. Also, consider franchise fee bottom lines and monthly national advertising efforts.

Compare those numbers to an investment in The Entrepreneur’s Source. The numbers will show that the long-term value of each individual franchisee E-Source finds will continually generate a strong ROI across the next three, five and even 10 years.

Consider these factors when evaluating your lead generation efforts:

  • Compare your current investment system in place for lead generations vs. utilizing the resources available from The Entrepreneur’s Source
    • ROI and return on time much greater with E-Source
    • E-Source focuses on the value of individual franchisee, and identifies quality over quantity
  • Using E-Source provides an average closing ratio of 1 out of 10 instead of 1 out of 100

When franchisors consider both the short and long term ROI of utilizing a lead generation resource like E-Source, other options will pale in comparison.

 

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